ABOUT THE PRODUCER: 5200 feet above sea level, in the highlands of Jalisco is where it all began. It's in this extreme climate, surrounded by rich volcanic soil, where in 1942 the legendary distillery of La Primavera was founded and Tequila Don Julio was born. The devotion brand founder Don Julio González had to his craft truly knew no limits. The Jaliscan Highland's warm days, cool nights, and rich clay soil create the perfect microclimate for the cultivation of blue agave. Julio González’s passion and hardworking dedication was unheard of and the myth of the father of Mexican tequila grew. He became Don Julio, a figurehead of tequila and an icon of Mexico. His passion and unrelenting drive for excellence inspired the creation of Mexico's original luxury craft tequila.